Toft's Product Videos

Creating product videos using slow motion, green screen, and unique lenses

We were hired to create unique product videos for Toft's Tilly Tracks Ice Cream flavors to help raise product awareness across their website and social media channels. We filmed these in a variety of frame rates including 240FPS for slow motion elements and used unique lenses like the macro probe lens, as well as motion control rigs and even green screen for complex shot compositing.

Social media cuts

We also provided versions of these videos in square and vertical formats for sharing across social platforms. These shots were planned with this in mind and allow for different aspect ratios to perform better on various platforms as ads.

Behind the scenes - how we did it

This single shot involves slow motion, motion control, green screen, compositing, color grading, and a macro probe lens.