I began working with Petco's veterinary brand Vetco in the fall of 2022 to create content for their website and social media platforms. This included traveling to San Diego, Portland, Vancouver, and filming in Ohio. I captured interviews, broll of vets and techs, as well as broll of pets and location exteriors. At each filming location, I also captured broll of animals and pet parents in activities like hikes, city walks, or playing on a dog beach to help the brand build a library of assets for use in future content.
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Creating a campaign - a breakdown
Vetco is part of Pecto's brands and exists inside of Petco stores, so its brand identity is strongly tied to Petco, including colors and fonts.
goals for this content varied - some were tips for pet owners delivered to camera and others were to help recruit veterinary staff to the brand.
More content
Vertical cutdowns for social
Involvement
Production - Filming, lighting, audio capture
Video post - Edit, color grade, graphics
Audio post - mixing and mastering all audio
Asset management - retain assets for future use
