Taylor Guitars
Video production, editing, audio mixing, color
A client since 2018, I've worked closely with Taylor Guitars to help originate content across multiple platforms. Frequent collaborations include artist performances, interviews, educational content, and social platform specific supportive content. Other services provided include motion graphics, title design and animation, audio mixing, and color grading. I've also contributed content to the digital version of Taylor's Wood&Steel magazine since its inception, including video and written content.
Current projects include artist content as included in this case study, product specific content, social media and educational content. All content conforms to brand guidelines including logos, colors, fonts, and video style.
Creating a campaign - a breakdown
This is an example of a campaign created for artist content. The same formula can be applied to products, interviews, manufacturing, and model information.
The full artist session including an interview and song performances is a Soundcheck. Individual songs can be broken out as Acoustic Sessions, which are branded song performances.
Social specific promotional content is created each time one of the main forms of content is posted. This further supports the content and drives viewers to YouTube, where the long form content is hosted.
Individual song
9x16 for Instagram
4x5 for Instagram
Involvement
Directing - on site content capture including lighting, sound capture, video capture.
Audio post - mixing and mastering all audio
Video post - Edit, color grade, graphics
Asset management - retain assets for future use